PLAINVIEW ADVERTISING = THE BEST ADVERTISING

Advertisers are attracted to Digital Advertising due to its ability to deliver high impact messages to very specific, target audiences at just the right time and place when the receiver is most receptive to the message and can act upon it.

Additionally digital advertising COSTS MUCH LESS than traditional forms of advertising like newspapers, TV, and radio. The average small business owner for just a few thousand dollars per year can reach thousands of potential buyers.

INDOOR DIGITAL SIGNAGE IS AN EFFECTIVE WAY TO REACH CUSTOMERS AND CLIENTS

NIELSEN RESEARCH conducted a study that included 1,000 exit interviews with patrons at over 1,300 different locations.

• 300% increase of sales when aided by a promotion.
• 77% of those interviewed agreed that in the research test location the indoor Digital Billboard provided "an easy way to learn about a new product."
• 68% agreed that digital advertising would influence their decision to buy the advertised products in the future.
• 65% agreed that it would make them "think more positively" about the advertised product.
• 44% agreed the advertising on the screen has "influenced them to buy the advertised product instead of the one they planned to buy."

   

WHY DIGITAL SIGNAGE?

Ad recall and retention in digital signage is better than in any other form of traditional advertising, according to numerous published studies.

• Viewers tend to perceive television and radio ads as interruptions. By contrast, shoppers are more responsive to digital signage ads when they convey timely, helpful and relevant info that helps them in the buying decision process.
• Viewers cannot skip through digital signage ads.
• Digital signage ads have a high frequency of repetition.
• Digital signage ads are compelling because of the color and full motion graphics.
• Digital signage ads are very flexible; they can be customized and aimed at smaller target audiences within a larger audience.